Regular evaluation of a company’s website’s health is important in ensuring that the best return on investment is achieved. Digital marketing is changing continuously, with people becoming more engaged online and through social media, and SEO 2017 is something that companies should be concerned about. The priority for SEO in 2017 are high quality and dense content, emphasizing on user experience, especially that people have decreasing attention span. Every company must focus on maintaining a good and reputable website, because this is critical to SEO, to make sure increased website traffic, generation of leads, conversion of leads, and maximize sales.
A major search engine company recently announced that twenty percent of online searches are conducted on site via voice command, and this trend will continue and is expected to increase, and search engine robots now take into consideration each word’s value used in a web page, along with content density. Search engines and online users should be captivated by website’s titles and subheadings, and bullet points are very important which are used to break up the page. Usage of shorter sentences proved to have more impact and calls for action are needed as important facts are introduced. Concentrating on one element to another is difficult, especially without SEO background, so whether a small business or a large company, it is best to ask the help of a third party SEO provider for support and assistance, because no company can afford to be left behind by their competitors. Seach engines’ primary goal is to provide the best user experience, ensuring that they remain the preferred choice of online users with whatever information and activities they need, whether shopping, news reading or online selling, so companies need to do the same, keeping their brand’s visibility high through good SEO. For search engine crawlers to index the images, visuals require metadata, keywords, and more, as well as videos, need detailed descriptions because video resolution and video length are also important parts of ranking high among search engines.
When it comes to social media impact to Seo and website ranking, search engines have not fully disclosed that social media plays a major role in search engine ranking, but it doesn’t mean it will never be considered, but always remember that social links may or may not actually boost your search rank, also understand that social media profiles rank among search engines, and be aware that social media channels are also searched engines. We are an SEO company that has been established to ensure that companies meet their SEO goals, so we only hire the best SEO specialists whoa re highly knowledgeable, skilled and trained to handle all SEO concerns.5 Uses For Services